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Franchising in Real Estate

 
 

Franchise opportunity

 

<p style="text-align: justify;"><span class="style5" style="color: #000080; font-family: trebuchet ms,geneva; font-size: small;"><strong>All about being REBI Franchisee / Partner</strong></span></p>

<div style="text-align: justify; display: block;">

<p><span style="color: #000000;">REBI has a multi layered Franchise system at the heart of its operations. REBI's Franchising Model is a network of &ldquo;Property Shops&rdquo; through the franchisee route giving opportunity to a large number of entrepreneurs across India.&nbsp;</span></p>

<p><span style="color: #000000;">The franchising model allows entrepreneurs with varying investment levels to become part of the network and enjoy equal opportunity to harvest the golden opportunity in the real estate market, through the huge basket of products and services as well as a unique revenue sharing model, enabling faster break even and good returns on investment. The three tier franchising model has been designed to provide the network with necessary width and depth of geographic coverage.</span></p>

<p><span style="color: #000000;">The base level partner is the RETA (Real Estate Transaction Advisor), who operates from home, in the locality as the area of operation; the middle level partner is the Franchisee who covers an area comprising at least 20 localities and the top level partner, a Master Franchisee is in charge of a territory comprising a minimum of 20 such franchisees.</span></p>

<p><span style="color: #000000;">Each Franchisee and Master Franchisee will have a retail outlet called the property shop, which would have uniform look and feel manned by trained staff that would provide customers with a uniform experience. Each network partner of REBI has exclusive rights to the territory they operate in and are appointed to. The entire operations of the REBI network are real time through an exclusive real estate technology platform and central database.&nbsp;</span></p>

<p><span style="color: #000000;">REBI with a mission of organizing the unorganized real estate sector is floating a chain of 3000 property shops across India, covering urban as well as rural areas.</span><span style="color: #000000;">&nbsp;</span></p>

</div>

<div style="text-align: justify; display: block;"><span style="color: #000000;">The Founder and the Global Head of REBI, Mr. Lakshmi Narayanan says, &ldquo;<em>We are a partner driven model in the real estate sector. Within a span of half a decade &nbsp;REBI has been able to achieve India&rsquo;s Largest Real Estate Network and has identified more than 120 partners across India. REBI would soon reach its ultimate target of 3000 One Stop Property Shops.</em>&rdquo;</span><br /><span style="color: #000000;">&nbsp;</span></div>

<div style="text-align: justify; display: block;"><span style="color: #000000;">REBI offers its franchisees a complete range of support system starting from corporate identity of the shop set up, recruitment of employees, standardized operational manual, technical network, centralize data for property transaction and strategic and business partners for tie up.</span></div>

<div style="text-align: justify; display: block;"><span style="color: #000000;">&nbsp;</span></div>

<div style="text-align: justify; display: block;"><span style="color: #000000;">REBI welcomes entrepreneurs, to partner with and create trust worthy and a transparent real estate eco system.&nbsp;</span></div>

<div style="text-align: justify; display: block;"><span style="color: #000000;">For partnership and franchise association please reach us on </span><span style="color: #0000ff;"><a class="redtext" href="mailto:franchise@rebi.in"><span style="color: #0000ff;">franchise@rebi.in</span></a>.</span></div>

<div style="text-align: justify; display: block;">&nbsp;</div>

<p style="text-align: justify;"><span style="font-family: trebuchet ms,geneva; font-size: small;"><span style="color: #800000;"><a onmousedown="toggleDiv('mydiv1');" href="javascript:;"><span class="style5" style="color: #800000;"><span style="color: #800000;">Basic Requirements for Joining REBI</span>&nbsp;</span></a></span>&nbsp;</span></p>

<div id="mydiv1" style="text-align: justify; display: none;">

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Qualification:&nbsp;The minimum educational qualification to partner with REBI is &lsquo;Graduate&rsquo; in any discipline with a basic understanding of real estate industry which is required to ensure maturity.</span></li>

</ul>

</ul>

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<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Financial background:&nbsp;The investment capability of the prospect is another criterion for the eligibility of a partner. It would also help in understanding his/her acumen to handle financial situations during the course of the business.</span></li>

</ul>

</ul>

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<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Present Occupation:&nbsp;The present occupation as well as the past records of the prospect would help us in knowing the extent of training required for the individual. Some prospects might not be from the real estate services, but given the enthusiasm and zeal, he/she can do wonders by gaining required experience in this field.</span></li>

</ul>

</ul>

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<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Managerial capabilities:&nbsp;This is an important attribute as the franchisee would have to work with individuals with different mindset and get things done as a good leader. Managerial capabilities are required for a partner to be eligible since he/she would have to interact with different personnel which includes his customers, the builders, regional managers and the Corporate office.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Attitude:&nbsp;This is an important parameter. A partner having ample knowledge and skills, but a wrong attitude can tarnish self image as well as the credibility of the organization. Hence, a right attitude is essential and that comes by first believing in the idea/concept. If the individual is himself/herself not convinced about the potentials of the business, then he/she will not carry the right attitude.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Exposure to real estate functioning:&nbsp;Any prospect would have had some kind of exposure either directly or indirectly in real estate services &ndash; in terms of buying, selling or renting a house etc. This forms one of the criterions for selection.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Geographical knowledge of the area:&nbsp;Due to the inherent nature of the business, a partner should know and understand the real estate business potential in his/her geographical area. The partner is not only a facilitator for transacting properties, but also a consultant to his customers.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Communication skills:&nbsp;Since the real estate industry involves a lot of interaction with customers from various walks of life, the articulating skills and the ability to convince should be inherent in the prospective individual.</span></li>

</ul>

</ul>

</div>

<hr />

<p style="text-align: justify;"><span style="font-family: trebuchet ms,geneva; font-size: small;"><span style="color: #800000;"><a onmousedown="toggleDiv('mydiv2');" href="javascript:;"><span class="style5" style="color: #800000;">Supports to the Franchisees &amp; Partners&nbsp;</span></a></span></span></p>

<div id="mydiv2" style="text-align: justify; display: none;">

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;"> Shop Set Up / Site Selection for your Office : In order to penetrate deeper into the market and be as closely accessible to the customer, &ldquo;REBI&rdquo; has developed a strategic plan to help you to locate and design your office as per the branding which will be homely, friendly and inviting to customer, thus increasing your business potential.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Shop Architectural as per the Corporate Identity : At a low cost, the site architecture and d&eacute;cor will enable you to stand out in the market as a leader with branded corporate identity.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Corporate Identity : The Corporate identity Manual will be the complete guide to bring the REBI identity in all aspects of exposure &ndash; shop interior, business card designs, letter heads, envelops etc.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Business Operations Manual : The business operational manual is well designed taking care of minute details of business promotion, backed with research and application of modern technology with procedures clearly spelt out as per ISO 9001 standard, suiting to each and every office.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Recruitment of Employees : REBI will work closely with each of the region and provide designated specialist in business to select and train new sales people and back office staff.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Training Performance Evaluation and Certification : After a comprehensive selection process, the franchisees will be trained by specialists in personal development and etiquettes, for careers in real estate and to shape them into future champions. This career path is extremely appealing for people serious about succeeding in this wonderful and challenging industry.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Data Base of Properties : An affiliation with &lsquo;REBI&rsquo; is a certain &lsquo;Buyer&rsquo;s Win&rsquo;, &lsquo;Sellers Win&rsquo;, and &ldquo;Franchisee Win&rdquo;. The approach combines flexibility and value. The website is so exhaustive, authentic, informative and precise that a client/customer can search for homes, land / site and commercial / investment on properties.,/li&gt;</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Guidelines to Prepare Marketing Kit : Well researched, time tested and proven first class marketing kit will contain comprehensive items, viz. company profile details of return on investment, rate cards, PPT order confirmation receipt, products, its vivid description etc. They will also receive professionally designed brand logo, business cards, and presentation folders.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Guidelines for Legal and Financial Services : Franchisee will have access to scientifically designed and fully integrated transaction management with legal advice &ndash; as required and effective accounting / financial system. This proven tool provides streamlined administrative, legal and accounting / financial tasks.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Software for the Operations : System evolution software is custom made and specially designed to make the job easier and provide total solution for running your real estate business. One of the major advantages is that it helps for business opportunities in your area. Knowing your prospective customers and developing relationship, knowing your market quickly and efficiently besides working systematically with cutting edge technology and tracking your market efforts.</span></li>

</ul>

</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">National and International Branding &amp; Exposure : &lsquo;REBI&rsquo; is one of the world&rsquo;s strongest real estate brands&hellip; A really super brand &ndash; as a result of independent research and brand tracking study with tough measures. Its study clearly measures its level of trust and other key performance indicators.</span></li>

</ul>

</ul>

<p><span style="font-family: trebuchet ms,geneva; font-size: small;">REBI's activities and dedicated service undoubtedly confirms it as a market leader in all the spheres and makes it truly a&nbsp;SUPER BRAND&nbsp;of&nbsp;REAL ESTATE&nbsp;in modern era.</span></p>

</div>

<hr />

<p style="text-align: justify;"><span style="font-family: trebuchet ms,geneva; font-size: small;"><a onmousedown="toggleDiv('mydiv3');" href="javascript:;"><span class="style5"><span style="color: #800000;">Being a Master Franchise of REBI</span> </span></a></span></p>

<div id="mydiv3" style="text-align: justify; display: none;">

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Master Franchisee Roles &amp; ResponsibilIties</span></li>

The master franchisee is responsible for the following activities in his/her Territory;</ul>

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Set up a REBI Property Shop with the assistance of the REBI corporate office</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Establish Franchise Network under him/her</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Buyer/Seller Lead Generation, Revenue Generation from Real Estate Transaction &amp; related activities</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Promote the property shop activities in his/her region as well as across India</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Training Support; Co-ordinate and ensure the REBI training for the Property shop team</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Assistance to the Franchisees' Property Shop Set Up/Promotion and Development</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Support the Franchisee in identifying and recruiting suitable manpower</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Provide business activity support to the franchisees below him or her in terms of suitable project identification, validating market surveys, making presentations to the builders and guidance in RETA (Real Estate Transaction Agents) appointment</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Updating Corporate Office about Market Status and working towards enhancement of the same</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Shop Operations responsibilities: Co-ordinate and assist the team members to set up the operations, share market intelligence information pertaining to the assigned areas</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Ensure the ongoing operations meet the standards of the company</span></li>

</ul>

</ul>

<p><span style="font-family: trebuchet ms,geneva; font-size: small;">&nbsp;</span></p>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Master Franchisee Shop Setup Requirements</span></li>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">&nbsp;Carpet area of 1000 sq.ft. to 1500 sq.ft for the Property Shop.</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">&nbsp;Infrastructure as per REBI's specifications</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">&nbsp;Willing to operate business on truth and integrity</span></li>

</ul>

</ul>

<br />

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Master Franchisee Team Requirement&nbsp;</span><br /><span style="font-family: trebuchet ms,geneva; font-size: small;"> The Shop will be headed by the Master Franchisee owner or a personnel appointed by the Owner who would be designated as Centre Manager. Rest of the team for the Master Franchisee Shop will be as below.</span></li>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Marketing Team</span></li>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Marketing Manager</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Two Marketing Executives</span></li>

</ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Business Development Team</span></li>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Business Development Manager</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Two Business Development Executives</span></li>

</ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Customer Relations Team</span></li>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Customer Relations Manager</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Customer Relations Executives</span></li>

</ul>

</ul>

</ul>

<p><span style="font-family: trebuchet ms,geneva; font-size: small;">&nbsp;</span></p>

<p><span style="font-family: trebuchet ms,geneva; font-size: small;">Further details will be provided during personal discussion with REBI Partner Establishment Team</span></p>

<p><span style="font-family: trebuchet ms,geneva; font-size: small;">Interested in joining REBI as a Master Franchisee, please&nbsp;write to us on <a class="redtext" href="mailto:franchise@rebi.in"><span style="color: #0000ff;">franchise@rebi.in</span></a>.</span></p>

</div>

<hr />

<p style="text-align: justify;"><span style="font-family: trebuchet ms,geneva; font-size: small;"><span style="color: #800000;"><a onmousedown="toggleDiv('mydiv4');" href="javascript:;"><span class="style5" style="color: #800000;">Being Franchise of REBI</span></a></span></span></p>

<div id="mydiv4" style="text-align: justify; display: none;">

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Franchisee Roles &amp; Responsibilities</span></li>

The franchisee is responsible for the following activities in his/her Area;</ul>

<br />

<ul>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Set up a REBI Property Shop with the assistance of the REBI corporate office</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">RETA (Real Estate Transaction Agents) Network Establishment</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Buyer/Seller Lead Generation, Revenue Generation from Real Estate Transaction &amp; related activities</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Promote the property shop activities in his/her region as well as across India</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Training Support; Co-ordinate and ensure the REBI training for the Property shop team</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Provide business activity support and guidance to RETA below him or her in terms of suitable project identification, validating market surveys and making presentations to the builders</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Updating Corporate Office about Market Status and working towards enhancement of the same</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Shop Operations responsibilities: Co-ordinate and assist the team members to set up the operations, share market intelligence information pertaining to the assigned areas</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Ensure the ongoing operations meet the standards of the company</span></li>

</ul>

</ul>

<p><span style="font-family: trebuchet ms,geneva; font-size: small;">&nbsp;</span></p>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Franchisee Shop Setup Requirements</span></li>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Carpet area of 300 sq.ft. to 600 sq.ft for the Property Shop.</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Infrastructure as per REBI's specifications</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Willing to operate business on truth and integrity</span></li>

</ul>

</ul>

<br />

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Franchisee Team Requirement&nbsp;</span><br /><span style="font-family: trebuchet ms,geneva; font-size: small;"> The Shop will be headed by the Master Franchisee owner or a personnel appointed by the Owner who would be designated as Centre Manager. Rest of the team for the Master Franchisee Shop will be as below.</span></li>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Marketing Team</span></li>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Marketing Manager</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Two Marketing Executives</span></li>

</ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Business Development Team</span></li>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Business Development Manager</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Two Business Development Executives</span></li>

</ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Customer Relations Team</span></li>

<ul>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Customer Relations Manager</span></li>

<li><span style="font-family: trebuchet ms,geneva; font-size: small;">Customer Relations Executives</span></li>

</ul>

</ul>

</ul>

<p><span style="font-family: trebuchet ms,geneva; font-size: small;">&nbsp;</span></p>

<p><span style="font-family: trebuchet ms,geneva; font-size: small;">Further details will be provided during personal discussion with REBI Partner Establishment Team</span></p>

<p><span style="font-family: trebuchet ms,geneva; font-size: small;">Interested in joining REBI as a Master Franchisee, please&nbsp;write to us on <a class="redtext" href="mailto:franchise@rebi.in"><span style="color: #0000ff;">franchise@rebi.in</span></a>.</span></p>

</div>

<hr />

<p style="text-align: justify;"><span style="font-family: trebuchet ms,geneva; font-size: small;"><span style="color: #800000;"><a onmousedown="toggleDiv('mydiv6');" href="javascript:;"><span class="style5" style="color: #800000;">Being a RETA of REBI</span></a></span></span></p>

<div id="mydiv6" style="display: none;">

<p><strong>Join REBI as RETA (Real Estate Transaction Agent)</strong><br /> RETA's are the bottom of the pyramid of the REBI system. Every locality across the country will have one RETA. The RETA will play the role of the bridge between the customers and the franchise. Depending upon the investment capacity of the individual, they can set up their operations. REBI internally divided the RETA in to three categories:&nbsp;<br /> <br /> <strong>Triple star rated -&nbsp;</strong>property on wheels RETA who owns a car and branded as per REBI norms with some special technology support on the car.&nbsp;<br /> <br /> <strong>Double star rated -&nbsp;</strong>a small outlet equal to size of an ATM counter in good visibility area as per the Company norms and identity with technology support and finally.&nbsp;<br /> <br /> <strong>Single star rated -&nbsp;</strong>SOHO (small office home office) RETA working from home. In all the categories, the Companies&rsquo; support and the activities do not vary. The only difference will be that the customer experience will vary.&nbsp;</p>

<p>Further details will be provided during personal discussion with REBI Partner Establishment Team</p>

<p><strong>Interested in joining REBI as a Master Franchisee, please&nbsp;write to us on </strong><strong><a class="redtext" href="mailto:franchise@rebi.in"><span style="color: #0000ff;">franchise@rebi.in</span></a>.</strong></p>

<p>&nbsp;</p>

</div>

 
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